Packaging & Art Direction — Officine Générale
Daily Classics — Candle
Officine Générale — Candle
Made at Officine Générale,
as graphic designer.
The Project
A khaki cube,
a hard shadow.
Daily Classics is Officine Générale’s in-house line. This project covers the candle packaging and how it is staged.
The box carries three pieces of information only: the embossed monogram, the line name and the signature “Make it your own on daily bases”. Everything else happens in the material — a textured khaki board — and in the light: one hard, directional source that throws sharp shadows and turns repetition of the box into pattern.
My Role
The packaging is handled as a module. Multiplied, aligned, offset or stacked, it generates a whole series of campaign images on its own — with no set and no model.
01
Box Structure
02
Emboss & Monogram
03
Light Direction
04
Series Composition
05
Ribbon Application
Building the Identity
One green, one light.
Khaki, black, and the grain of the board: the palette here isn’t an isolated graphic choice, it’s the house’s own.
Palette sampled from the project’s own visuals.
The Decision
The packaging doesn’t illustrate the campaign — it is the campaign.
The Work
In detail.
The box
A close overhead view: the embossed monogram catches the raking light, the grain of the board stays visible. Typography is cut back to two lines of letter-spaced caps.
The pattern
The box repeated in a staggered grid on black. The cast shadows, longer than the objects themselves, become half the composition.
The isometric grid
On khaki this time, the same rule produces the opposite result: the boxes sink into the ground and survive only through their edges and shadows.
Scale
Three boxes on their own, framed wide. The breathing space works as a counterpoint to the dense compositions in the series.
The stack
Boxes stack into irregular volumes: the line reads as a material to be handled rather than a product to be presented.
The ribbon
The last application: the line’s signature printed as a running band on the packaging ribbon, cropped diagonally to fill the frame.
In short
A house line,
held by one rule.
One material, one light, one module. The rest is variation.
Daily Classics — Candle