Senior Art Director · Brand Designer · Creative Lead
Ayoub Ahrrar — background and skills
Freelance art director, brand designer & graphic designer — Paris
More than ten years across fashion,
premium and lifestyle.
Senior art director with over 10 years of experience in fashion, premium, culture and lifestyle. Specialised in branding, visual identity, 360° campaigns, digital content and e-commerce — building brand experiences that are cohesive, desirable and high-performing.
Experienced in collaborating with marketing, CRM, e-commerce, product and external vendor teams. Currently working as a freelancer, with cross-functional expertise spanning branding, print, digital and motion design, and a strong sensitivity to luxury, retail and digital trends. Generative AI is part of my toolkit, as a lever for ideation and production.
Contact
Experience
Seven houses, one standard.
Art Director — Freelance
Paris — Since February 2024
- Art direction for fashion, premium and lifestyle brands.
- Visual territories, brand identities and communication campaigns.
- Print, digital, CRM and social media content.
- Creative concept development, supporting clients from brief to delivery.
- Generative AI tools used to speed up design and prototyping phases.
Officine Générale — Graphic Designer
Paris — May 2022 – February 2024
- Visual identity for the Men’s and Women’s collections across every touchpoint.
- E-commerce campaigns, CRM newsletters, editorial content and digital assets.
- Retail materials, signage and international communication tools.
- Daily collaboration with the Marketing, Image, E-commerce and UX teams.
- Supplier coordination and follow-up on print and digital production.
- Preparation and artistic follow-up of the collection photo shoots.
Konquet France — Art Director
Caen — April 2021 – January 2022
- Defined the brand’s visual platform.
- Launch campaigns.
- Brand guideline development.
- Digital, print and motion content production.
- A consistent brand world across every touchpoint.
Agence 47 — Art Director
Paris — May 2019 – January 2021
- Art direction on editorial, cultural and institutional projects.
- Visual identity creation.
- Communication campaign design.
- Motion design.
- Narrative concept development.
Lobster Films — Graphic Designer
Paris — August – November 2018
- Editorial design for cultural and heritage projects.
- Books, press kits and communication materials.
- Complex content set to a high graphic standard.
KO Menuiserie Décoration — Art Director
Paris — January 2014 – January 2017
- Created and rolled out the brand’s visual identity.
- Print, digital, newsletter and sales materials.
- Oversight of the company’s overall visual consistency.
Déca Paris / 3233 — Assistant Art Director
Paris — June 2012 – January 2013
- Visual identity redesigns, print and web materials.
- Contributed to the production of a video advertising campaign.
Skills
The tools, and what I do with them.
Design & Branding
- Photoshop
- Illustrator
- InDesign
- Figma
- Midjourney
Motion & Video
- After Effects
- Premiere Pro
- Final Cut Pro
Digital & 3D
- Adobe XD
- Blender
- Clo3D
- Marvelous Designer
- HTML/CSS
- JavaScript
- Python
CMS, E-commerce & AI
- WordPress
- Shopify
- PrestaShop
- Mailchimp
- Claude
- Antigravity
Soft skills
- Strategic creativity
- Eye for detail
- Clear visual communication
- Versatility
- Project management
- Teamwork & collaboration
- Curiosity & constant watch
Languages
Education
Master’s Degree, Applied Arts
Lisaa — Itecom Art Design
October 2011 – July 2015
The applied-arts training laid down the editorial and typographic foundations visible in the earliest projects shown here — cover collections, poster series, books.