AYOUB AHRRAR
Work — 8 series, 22 pieces
Officine Générale
Made at Officine Générale
Packaging, stories, motion and product imagery for the house and its Daily Classics line.
Daily Classics — Candle
Khaki card candle box, embossed monogram, set out in series under hard light.
View the case study →
Daily Classics — Matchsticks
Matchbox on the shop counter: “Monday”, “Thursday”, “Friday”.
View the case study →Vintage Drop #1
Daily Classics: vintage pieces laid down one by one on a backdrop, in stop-motion; monogram on green canvas.
Show Teasers
Announcement stories: Spring Summer 2023 (24.06.22), Fall Winter 2023 “Monochro-mania” (20.01.2023), Spring Summer 2024.
New Balance
The models worn and set down in the shop: “Now available at Officine Générale Paris”.
US Stores
“Los Angeles — Pacific Palisades — Opening soon”, New York by yellow cab and black-and-white subway, a still life of tickets and travel tags.
Officine Générale × Garrett Leight
Animated Polaroids signed Garrett Leight California Optical and Officine Générale Paris 6e.
Products in Motion
Product loops: derbies on a wooden stool, a tote bag.