AYOUB AHRRAR
Services
Freelance packaging and retail designer for premium brands
Packaging is the part of a brand people hold, and it has to work in the store, in a photograph and on a screen. I design boxes, labels and retail materials with the structure, material and finishes decided at the same time as the graphics. It is the work I did at Officine Générale from May 2022 to February 2024, signage and international communication tools included.
Who it’s for
- Fashion and lifestyle labels extending into objects: candles, accessories, gift boxes.
- Premium and beauty brands launching a product or a range that has to sit within an existing identity.
- Brands opening a store, a corner or a pop-up that need signage in line with the rest of their communication.
What I deliver
- Packaging: boxes, gift boxes, labels.
- Choice of structure, material, embossing and finishes.
- Print-ready artwork for the printer.
- 3D imagery of the product and its packaging for campaign and e-commerce.
- Retail materials: signage, point-of-sale displays, in-store communication.
- Product staging and imagery for the e-shop and social media.
- Production follow-up with printers and manufacturers.
How it works
Four steps
01 — Constraints
We list what the pack has to protect, hold and say, along with the manufacturing and budget constraints.
02 — Concept
I propose a graphic and structural principle, shown as a mock-up or a 3D image so it can be judged in volume.
03 — Artwork
I finalise the graphics, materials and finishes, and prepare the files for each supplier.
04 — Production
I follow proofs and samples, then stage the finished product for the campaign and the e-shop.
Selected work
What it looks like
Frequently asked
Before we talk
How much does packaging design cost?
The budget depends on the number of SKUs, on whether the structure is new or a standard format, on the finishes involved (embossing, special papers) and on what comes with the pack: 3D imagery, retail materials. Manufacturing itself is a matter for the printer or manufacturer.
Do you handle printing and manufacturing?
I prepare the print-ready files and follow production with your suppliers: proofs, samples, corrections. At Officine Générale I coordinated suppliers and followed print and digital production; it is the same work.
Can you create 3D packaging visuals?
Yes. For the Daily Classics candle (2024), the box was staged in 3D images: multiplied, aligned and stacked, it produced a series of campaign visuals with no set and no model.
Do you also design signage and point-of-sale materials?
Yes: signage, point-of-sale displays and in-store communication, designed with the packaging so the shelf and the product follow the same rules. I produced retail materials and signage at Officine Générale, including international communication tools.
What should a packaging brief include?
The product and its dimensions, where it will be sold, the planned quantities, the identity it must sit within and any finishes you have in mind. A photo of the shelf, or of the products it will sit next to, is often worth more than a long document.
A product to package or a store to fit out? Tell me what it is and where it will be sold.
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