Digital Brand Experience — 2026
Rodizio Paris
Concept, design and production
entirely created by one designer.
The Project
A Brazilian churrascaria,
rebuilt for the web.
Rodizio Paris is a Brazilian restaurant based in Paris, built around the experience of traditional Brazilian churrasco.
The objective was to create a complete digital experience: a coherent visual identity, a site designed around reservation, a technical structure optimised for local search, and real measurement of the outcome. The project covers the whole chain, from first sketch to analytics dashboard.
My Role
Solo Designer / Creative Lead.
No external creative team — every decision, from the first sketch to the analytics dashboard, was made and executed independently.
01
Brand & Art Direction
02
UX / UI & Web Design
03
Development
04
SEO & Digital Marketing
05
GA4 & Performance Tracking
Building the Identity
A churrascaria’s visual language, set down on paper.
Every mark, colour and typeface was chosen to carry one idea: the ritual of the churrasco — fire, brass, and hand-lettered signage.
A New Digital Experience
Not a redesign — a first real digital foundation, built to carry the brand from day one.
Designing the Experience
Architecture, navigation, and the path to a reservation.
The experience was designed around a simple objective: make discovering the restaurant, understanding the offer and booking a table as frictionless as possible.
01
Arrive
A full-bleed hero states the offer in one line — no scrolling required to understand what the restaurant is.
02
Understand
Concept, formula pricing and menu are laid out before any commitment is asked of the visitor.
03
Trust
Real ratings, reviews and gallery build confidence ahead of the decision point.
04
Book
A single persistent reservation action, reachable from every section, phone call or map alike.
UI Design
Desktop, tablet, mobile — one system.
The Work
The full experience.
Signature Formula
The Rodizio à volonté offer — the reason people come — given its own full-bleed moment with clear, comparable pricing.
Bar & Cocktails
A distinct bordeaux register for the bar menu — visually separate from the churrasco floor, still unmistakably the same brand.
Full menu, one component
Softs, beers and the full wine list share a single tabbed component instead of competing for scroll space.
Gallery & trust
A masonry gallery leads directly into verified ratings — proof placed exactly where hesitation happens.
Access, made obvious
Address, map, phone and reservation link resolved in one block — the last screen before a decision.
From Design to Discoverability
SEO was part of the design brief, not an afterthought.
The website was not designed as an isolated visual experience. Technical structure, content and local search visibility were built in from the first commit.
Schema.org Restaurant
Structured data markup for address, cuisine, price range and reservation links — read directly by search engines and AI assistants.
Open Graph & Twitter Cards
Custom preview titles, descriptions and images for every share context, from iMessage to LinkedIn.
Local Search Targeting
Copy written around real local intent — “restaurant brésilien Paris 15”, “rodizio à volonté”, “picanha Paris”.
Sitemap & robots
Clean sitemap.xml and robots.txt shipped at launch, no crawl budget wasted on dead ends.
Semantic Structure
One H1, logical heading hierarchy, descriptive alt text on every image — accessible and crawlable by default.
Lightweight by Design
No framework overhead — hand-written HTML/CSS/JS keeps load times and Core Web Vitals in check.
Digital Marketing
One brand, wired into every channel that drives a booking.
The website sits at the centre of a small, deliberate ecosystem — every external listing points back to the same identity and the same reservation path.
Analytics
23 days
after launch.
Tracking period
July 16 → August 7, 2026
1 358
Active users
2 144
Views
6 905
Events
845
Organic Google users
93
AI / ChatGPT users
Source: Google Analytics 4 — recorded acquisition data.
Acquisition
Organic search became the main channel within weeks.
Organic search became the main acquisition channel shortly after launch, while AI assistants already represented a measurable source of traffic.
Discoverability beyond Google
The new website was also accessed through AI assistants — a channel that barely existed in most restaurant analytics a year ago.GA4 attribution based on recorded acquisition data.
93 · 6,8%
Audience
A local brand with international reach.
573
users from Paris — roughly 42% of all active users in the first 23 days.
Although Rodizio Paris is a local restaurant, the digital audience extends beyond Paris, reflecting the role of the website in reaching tourists and international visitors researching restaurants in the city.
The remaining audience spans other French cities and international visitors — a reach a physical storefront alone could never generate.
Process
Seven stages, one person.
01 — Discover
Understanding the restaurant, its ritual, and its audience.
02 — Define
Brand positioning and a digital strategy built around one action: reservation.
03 — Design
Art direction, UX flows, interface design.
04 — Build
Hand-written development, responsive down to mobile, real content throughout.
05 — Optimize
SEO, performance and accessibility passes before a single visitor arrived.
06 — Launch
July 16, 2026.
07 — Measure
GA4, acquisition analysis, and the numbers on this page.
What worked
- Designing every section around a single goal — the reservation — kept scope honest and the build fast.
- Reusing the brand’s own display typeface across the site, socials and signage made the identity instantly recognisable.
- Shipping technical SEO at launch, not after, paid off inside the first three weeks.
What I’d improve
- Self-hosting photography from day one instead of referencing external sources would tighten the design pass.
- An analytics check-in at day seven, not day twenty-three, would have caught the AI-referral trend sooner.
- A short design-system document would make future updates faster for the restaurant’s own team.
From Brand to Business
Designed to go beyond aesthetics.
A digital experience that reflects the restaurant’s identity, improves discoverability, and supports real-world business objectives — from first sketch to first booking.
Rodizio Paris