Art Director — Paris Open to freelance and full-time
Freelance art director, brand designer & graphic designer — Paris
Art Direction · Brand Identity · Editorial Design · Packaging · Campaign & Advertising · UX / UI & Web Design · Motion Design · Illustration
Ten years building brand territories, from the first mark through to measured results.
The profile
Senior art director with over 10 years of experience in fashion, premium, culture and lifestyle. Specialised in branding, visual identity, 360° campaigns, digital content and e-commerce — building brand experiences that are cohesive, desirable and high-performing.
Experienced in collaborating with marketing, CRM, e-commerce, product and external vendor teams. Currently working as a freelancer, with cross-functional expertise spanning branding, print, digital and motion design, and a strong sensitivity to luxury, retail and digital trends. Generative AI is part of my toolkit, as a lever for ideation and production.
Selected work
13 projects
Brand Identity · UX/UI · Web Design · Development
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Art Direction · Visual Identity · Logo Design · Web Design
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Packaging · Visual Identity · Art Direction · Advertising
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Motion Design · Photography · Social Media · Retouching
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Art Direction · Visual Identity · Campaign · Out-of-home
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Visual Identity · Web Design · Art Direction · UI
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Editorial Design · Typography · Book Design · Pattern
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Illustration · Poster Series · Art Direction · Symbolism
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Poster Series · Illustration · Typography · Editorial Design
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Campaign · Out-of-home · Art Direction · Retouching
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Editorial Design · Typography · Painting · Series Design
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Editorial Design · Illustration · Typography · Print Production
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Editorial Design · Typography · Book Design · Experimental
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Six areas, one starting point: understanding what the brand has to say before deciding what it should look like.
Defining a visual territory and holding it over time.
I work as a freelance art director for fashion, premium and lifestyle brands: building the creative territory, choosing photography and type, preparing and overseeing shoots, arbitrating applications. The aim is that a brand stays recognisable whether you meet it in store, in a newsletter or on a phone screen.
A logo, a palette, a typeface — and the rules that hold them together.
Full visual identity work: logotype, colour system, typographic choice, brand guidelines and applications across every touchpoint. I deliver systems built to be used by other people — not just a presentation image, but the rules that let a team produce its own materials without breaking the brand.
Giving complex content a form without betraying it.
Editorial design and graphic design: books, catalogues, press kits, brochures, posters and communication materials. A good layout goes unnoticed — it makes reading obvious. That is the work I did at Lobster Films on cultural and heritage projects, and it still shapes how I approach a page.
The brand becomes an object you hold.
Packaging, labels, gift boxes and retail materials: structure, material, embossing, finishes, and product staging. I produced this kind of work for two years at Officine Générale, including signage and international communication tools.
A site that looks like the brand, and does its job.
Interface and website design: site architecture, user journeys, desktop and mobile layouts, then build. I write the HTML, CSS and JavaScript myself, which removes the usual gap between what is drawn and what is delivered. The Rodizio Paris site shown here was designed, built, optimised for search and measured end to end.
The same system, set in motion.
Motion design, social formats, CRM newsletters and e-commerce content. Digital content is the first place an identity falls apart, for want of rules suited to short formats. I design the templates that prevent that, and produce the content that goes with them.
Capabilities
I take projects from first thinking through to delivery in print, digital, retail, CRM and social media.
Frequently asked
Yes. I have been freelancing since February 2024, in Paris and remotely, for fashion, premium, lifestyle and culture brands. Engagements range from full visual identity creation to campaign support, including short reinforcements inside existing teams.
Brand identity, art direction, graphic and editorial design, packaging, web design and UX/UI, motion design and digital content. I take on full creation as much as a redesign or applications on an existing system.
Yes. I am based in Paris, which makes meetings and shoots easy across the Île-de-France region, but I work remotely for clients across France and internationally, in French and in English.
Yes. I build in HTML, CSS and JavaScript, and handle technical SEO and analytics. The Rodizio Paris case study details one such end-to-end engagement, with the audience figures recorded after launch.
Contact
Available for freelance art direction, brand identity and graphic design work, as well as full-time roles. Based in Paris, open to remote and to relocation.