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Poster Series & Illustration — 2020

Pathologie

Poster Series Illustration Typography Editorial Design

Concept, illustration and layout.
Personal project.

The Project

A definition,
a child’s drawing.

Eight posters, eight disorders: schizophrenia, psychopathy, depression, phobia, paranoia, obsessive-compulsive disorder, hysteria, hyperactivity.

Every poster follows the same template: the name of the disorder at the top in letter-spaced caps; at the centre, a band of white paint laid on with a broad brush; inside that band, a figure drawn in a deliberately clumsy line; at the foot, the clinical definition set very small and centre-justified.

My Role

The gap is the subject: a cold, exact medical text illustrated by a drawing that looks as though the person concerned had made it. The band of paint acts as the threshold between the two registers.

Year2020
Posters8
ToolsIllustrator · Photoshop
RegisterClinical / naive

01

Source Research

02

Series Template

03

Line Illustration

04

Painted Texture

05

Typographic Layout

Building the Identity

Black, white, and the mark of the brush.

No colour anywhere in the series. The only variation from one poster to the next is the shape of the painted band.

Colour System
#07080A
Black
#FFFFFF
White
#AAABAE
Brush grey

Palette sampled from the project’s own visuals.

What the project covers
Source Research01
Series Template02
Line Illustration03
Painted Texture04
Typographic Layout05
Material & Light

The Decision

The drawing says what the definition cannot.

The Work

In detail.

01

Hung

Hung side by side, the posters read as plates from a single volume: it is the repetition of the template that produces the sense of a series.

Hung

Plates

The full series

Schizophrenia
Schizophrenia
Psychopathy
Psychopathy
Depression
Depression
Phobia
Phobia
Paranoia
Paranoia
Obsessive-compulsive
Obsessive-compulsive
Hysteria
Hysteria
Hyperactivity
Hyperactivity

In short

A series that doesn’t judge —
it places side by side.

The decision was to quote the definitions as they stand, without rewriting them, and let the image alone carry the gap between the word and the experience.

Pathologie

2020

Poster Series · Illustration · Typography · Editorial Design

Design & art direction — Ayoub Ahrrar